Earthful SS20 Campaign

 Earthful collection is released on 20 February 2020. This collection focuses on raising environmental awareness by featuring sustainable fabrics, full linen and cotton. Thoughtfully designed without indestructible materials such as zipper and plastic buttons, presenting a line-up of sophisticated outfit selections in extra comfy materials for your summer wardrobe. This collection also marks our transition to use biodegradable packaging and recycled shopping bag. 


With a goal to promote earth-friendly lifestyle, Ratel collaborate with Kamikama (@kamikama.goods) and Make + Sense (@makeandsense) with intention to support fellow local brands with earth-friendly products.

Campaign Muse: Ian Hugen